For most businesses, they imagine the process of giving back to be a drain on their time, money, and resources. It’s something they should do, but not something they actually want to do. What most don’t know, however, is that your donations aren’t only a way to give back. They can also become a way to generate additional sales for a company. Here’s everything you need to know about how to turn either monetary, tangible donations, or your time into sales for your business.
The gift that keeps on giving
1. Make the donation
First step is, obviously, making the donation itself. Whether you’re making a monetary donation, providing a donated product, or donating your time in the form of a service, this is where you start. You’re making a difference in the community by doing this. Make an effort to seek out various groups that you feel can benefit from your services and always lend a hand to those that approach you.
2. Take that donation one step further
When you take the time to donate in whatever form, don’t just make that donation. Don’t cut a check or check a box and call it your good deed for the day. You can do so much more by taking it one step further. Be sure to attach your business’s personality and a face to your donation. By doing this, you’ll make your company memorable and put your name out there in the community as one that is driven by service and outreach. When you do this, you display who you are and allow people to connect with you, which can make a true impact on your bottom-line.
3. Stand behind the donation
Continue to stand behind your donation by actively seeking out more opportunities to contribute and to give back in the community. Once you start donating, it can become much easier to connect with the philanthropic community. Look to connect with similar charities or organizations and build out the community you work with. What may start with a connection with a single individual or organization can end up with an entire network. Think of your donations and charity as a network opportunity, and that is important to any successful business.
4. Showcase your community outreach
While this is something you’ll want to do tastefully, showcasing your community outreach can help you to take your company to the next level. Social media can be the key element to this. By posting photos and updates about the community outreach that your company is doing, you’ll let people know that it is a priority. When all else is equal, this can become a factor in a consumer’s decision-making process. Would you rather work with a company that prioritizes community outreach? Or one that does not? The choice is easy.
5. Watch it make an impact
Watch your love for others turn into sales for your company. People want to support businesses that help others, especially if people have a personal connection with that particular cause. By acting philanthropically throughout the year, you can easily gain additional customers, which can make a big difference in your profits. Initially you may see your donation as a drain on your resources but that isn’t what it is at all. A simple donation can multiply a business’s bottom line. You do so much good for everyone involved when you see the larger picture at hand.
Stop thinking about donations as just a PR box that you can check off. Donations do so much for both those receiving and those giving. You can feel good about both making an impact in your community and potentially contributing to your business. Consumers — especially millennials — are much more likely to contribute to a company that they know are socially conscious. By doing your part, you’re making an impact everywhere, even your bottom-line. Make that just one of the reasons you start giving back today. It’s the gift that keeps on giving!